If you saw my last post on Lunch.com, and checked out their website, you might have seen their little introductory video.  These fast and rough-style videos are becoming all the rage, and the company that did Lunch.com specializes in stick-figure drawings to tell your story, often in marvelous 3-dimensionality.  Splainers.com.  This reflects the new trend, (A) to stay lean and light in the ever changing world of digital media, and (B) to get away from phoney, overly polished corporate brand-identity-making, and get back to a warmer, more personal touch, even if (C) things seem a little homelier and sloppier along the way.