Tag Archive: Business


Get something now, that you’re interested, for a serious discount: but you only have a day to decide!  

Thumbnail: HopScout video for Rivka Kawano

A video my wife made for a daily deal job website (vote for her!)

Sites like LivingSocial.com and Groupon.com have been popular leaders in creating sites that offer specialized, targeted discounts for those wishing to (A) purchase something within a certain niche, at a discount, or (B) promote their business with a special offer or discount.  Now, why would these sites be so popular?

  1. Finding something that people are going to buy anyways, but at a great discount makes perfect sense—and is the one sort of model from which buyer’s will welcome solicitations.
  2. Time-limits are one of the greatest sources of motivation for those considering buying.  This is a subset of the larger issue of scarcity.  If the commodity, product or resource in question is in great abundance (either in plentifulness, or availability throughout time).
  3. There’s a win-win situation involved.  Of course, customers are getting great deals, but sellers are also locking in business that they wouldn’t have had otherwise (and are getting themselves the chance that some of it may be paid for, but may never be claimed before it expires.)
  4. Studies have shown that people who are given more choices are not actually more happy.  Instead, having fewer options seems to allow people greater contentment.  Less buyer’s remorse, perhaps…  At any rate, having a single deal every day, seems to be profitable.

I’ve used daily deal sites a number of times: if the daily commodity is one which you know you’d use (and thus buy) anyways, why wouldn’t you want the chance to get it at a reduced rate?  Perhaps they are the enemy of careful planning—but even that’s a hard one to defend.

Niche daily deal sites are popping up all over. Hopscout.com, for example, promotes daily deals on nostalgic and retro (no battery) toys.  My wife has put together a viral video application to work in a fairly good position (http://apps.facebook.com/involver_krohuevx/feature/1572247/content/231249257) they have to offer.  (The job is nice enough that you can tell the company is doing well).  Make sure to vote, if you see her video!

What have your experiences been with daily deal sites?

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Sounds that create mental imageryHolophonic sounds are supposed to use interference wave-dynamics to create a truly 3D view of auditory space.  Check out the sample below (using headphones).

Holophonic Sounds: Tricking your mind to see alternate realities. [VIDEO].

So, what do you think?  Is this a fraud?

Image representing Xtranormal as depicted in C...

Image via CrunchBase

The first thing I’ll point out is that video is beginning to become more than just the “hot” new thing; it’s a “keeping up with the Jones’ thing” now for business.  YouTube, I hear, is the second largest search engine—and is used for posting not only video, but audio (without real video with it) or even text-based things (with information textually in the description only).

More and more companies are offering their services for web-based video construction.  Let me highlight a couple.

1. Epipheo Videos

The business creates videos for businesses on the web, using an animation style, and with a focus on a solid-core nugget of an idea.  So much focus is put on this central nugget, that the name of the company is actually an amalgam of video and epiphany.

2. iScript

This one doesn’t rely on voice-synthesizers, but takes your screenplay, and has (real) actors record it into a listen-able mp3 which you can then send to Hollywood script reviewers who will supposedly be more apt to listen to your screenplay than read it (even though the latter is faster) because they’ll take it with them when they go jogging and such.  I’m one to take advantage of spare moments doing menial tasks listening in to podcasts and such, but I really am not sold that “Hollywood is listening” as their tagline asserts.

 

3. Xtranormal | Text-to-Movie.

This is sort of silly—but it allows users to make movies with pre-made talking avatars, 3D, basically, with ability to create scenes of dialogue, with what look to be pre-defined accents, poses, characters, settings, etc.—all read by a speech synthesizer which shows how technology is becoming uncannily better.  I’ve seen a couple of these before I realized what they were, but first sat up and noticed when this was posted on a friend’s Facebook:

Another funny one on the site, was this movie, about a woman held captive—in a action-movie-style parody.

 

Unfortunately, I haven’t tried any of these—but just came across them, so don’t consider anything I say an endorsement, or even a critical review: it’s really all just a flag/alert to some interesting new ideas out there.

Flavors.Me diagramA solution for small businesses and the personal brandflavors.me? This personal gateway is a single hub for your social media accounts—Twitter, Facebook, Flickr and more, all displayed in a single page, labelled and branded the way you want it.

As more and more businesses are opening up to the idea of using the Internet, its usually social media—the new path of least resistance—that becomes the first place they’ll start.  Often times companies will be more likely to have Facebook pages or Myspace accounts before they’ll have an actual “official” webpage: one thing that builds on this is the fact that the companies out there that are starting often will begin with something like a Facebook page, simply because this is easier than hiring an XHTML, CSS, JavaScript and Design expert to put together a full-on site.

What this means is that information on Facebook and social media sites is often more likely to be accurate and up to date, than “official news” displayed in (print and even) web. Flavors.me comes forward as a place to aggregate that all into a single customizable front-page, and aggregate all that disparate social sharing (like videos, photos, text updates and more) and then put them together, basically as a (or rather the new breed of) official web-page.

So take a look.  There is a rather inspiring gallery of Flavors on their website that include a number of personal/professional and even a few business entries.  One that caught my eye, was a small restaurant from Toronto that was sharing their menu online as well as updates to their ongoing business life and creative cook-ups.  The restaurant was located in my hometown, and as such, their social media was quite effective—my wife and I have decided to try to visit them next time we’re up that way.

Facebook logo

Image via Wikipedia

6 Career-Killing Facebook Mistakes – Investopedia Slideshows.

Heard things about Facebook and how it can damage your career search?  Maybe you have…but have you heard specifically what to avoid?  Here are six things to avoid doing that you don’t want to do with your social media accounts.

Spoked flywheel

Image via Wikipedia

Well, so far, and I’ve only been at this about a month and (30+ articles or so), I’ve had a quick glimpse on what it takes to make your blog take off.  Here’s an initial round of thoughts on the subject!  (I figured you all needed something better today after that last post.)

1. Keep contributing away… I picked up a booklet at the local grocery megamart today.  Meijer, apparently put out a little pamphelet called “College Survival Guide” or some such thing…I thought it was an ingenious form of marketing, and one that gives credence to the new internet marketing model of “contributing.” Rather than just having ads, this was actually a helpful little boost of information that would do good to the reader/consumer, and also incentive sales…

2. …and see your results take off. Fly away with the flywheel— a term used in business, no less relevant here.  First of all, my blog seems to be following that addage, as I’ve tried to push through my commitment to getting one post out a day, every day, using a buffer, as much as I can.  (By buffer, I’m referring to a period-based block of content, that includes multiple posts ready-written, that are already in-line to go live, before you submit the first one to see the light of day.)  In other words, keep pressing through.  The “flywheel,” as it where, is a device that saves energy, or rather, requires a great deal of exertion up front, but gathers momentum, until it becomes very easy to keep it going, as it has gained an inertial forward-motion of its own.

2.  You have to hit the right time of day. Yes, I mentioned that in the last one or two posts…but I thought I’d mention it again, with a little bit of further explanation.  (I noticed that the blog…it dipped off on the 8th as I posted late in the day—so my “airplane takeoff trajectory” feel on my dashboard stats did a sudden nosedive.)

3. Give people what they want, when they want it. A spike in traffic occurred when I put out my first post about the KindleKindle was hot when it was “trending“—but maybe has lost some of its initial glamor and is now kind of soft in the “looked-at-ness” online.  Point being…it may have been on everyone’s mind, but my second post  about Kindle may have either lacked the same immediacy and/or relevance, or the topic just happened to stop being on everyone’s mind.

See us again for a little look on how a Google post got scraped up!

! mark in contradiction used for amboxes

Image via Wikipedia

I’ve found that with WordPress, several of my posts get assigned to the wrong date.  Let me explain that my goal is to have a post out every day (calendar date) to increase traffic (though probably it’s just as important to get posts out at times during the day when they can be read and picked up by the majority of people) as well as to create a track-record, verifiable and searchable online of what I have posted online, with the goal of having a demonstrable track-record of research and passing along information in the industry.

Here’s what I’ve found—in order to stretch myself to get something online everyday, I have several times found myself making the effort to put a post out minutes to midnight, and even if I do—something interesting happens… Despite having been recorded immediately as posted on the desired day, I found returning to my blog, that it was actually recorded on the subsequent day, a sad (for me) disruption of my track record.

So, if you want to be safe, post your stuff well before the clock ticks over to the next day.  (Do this more than just a few minutes ahead.)

Kindle Sales Surpass Paper is the new headline. Does this mean that the publishing industry is swaying towards digital rather than traditional publishing? It is easier than ever to self-publish. What do you think this means?

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