Tag Archive: money

Get something now, that you’re interested, for a serious discount: but you only have a day to decide!  

Thumbnail: HopScout video for Rivka Kawano

A video my wife made for a daily deal job website (vote for her!)

Sites like LivingSocial.com and Groupon.com have been popular leaders in creating sites that offer specialized, targeted discounts for those wishing to (A) purchase something within a certain niche, at a discount, or (B) promote their business with a special offer or discount.  Now, why would these sites be so popular?

  1. Finding something that people are going to buy anyways, but at a great discount makes perfect sense—and is the one sort of model from which buyer’s will welcome solicitations.
  2. Time-limits are one of the greatest sources of motivation for those considering buying.  This is a subset of the larger issue of scarcity.  If the commodity, product or resource in question is in great abundance (either in plentifulness, or availability throughout time).
  3. There’s a win-win situation involved.  Of course, customers are getting great deals, but sellers are also locking in business that they wouldn’t have had otherwise (and are getting themselves the chance that some of it may be paid for, but may never be claimed before it expires.)
  4. Studies have shown that people who are given more choices are not actually more happy.  Instead, having fewer options seems to allow people greater contentment.  Less buyer’s remorse, perhaps…  At any rate, having a single deal every day, seems to be profitable.

I’ve used daily deal sites a number of times: if the daily commodity is one which you know you’d use (and thus buy) anyways, why wouldn’t you want the chance to get it at a reduced rate?  Perhaps they are the enemy of careful planning—but even that’s a hard one to defend.

Niche daily deal sites are popping up all over. Hopscout.com, for example, promotes daily deals on nostalgic and retro (no battery) toys.  My wife has put together a viral video application to work in a fairly good position (http://apps.facebook.com/involver_krohuevx/feature/1572247/content/231249257) they have to offer.  (The job is nice enough that you can tell the company is doing well).  Make sure to vote, if you see her video!

What have your experiences been with daily deal sites?

Google offers a number of contextualized advertising services—where they seem to be making all of their revenue.  AdSense is the commonly known name—and this allows advertisers to literally buy clicks, with a portion of their payment going to Google, and a portion going to the owner of whatever website choose to host those ads.  Seems like a great win-win solution all around.

One thing to note about all of this: things always get a little bit more complicated when money becomes involved. Though you may be used to setting up free accounts from Google and other services on the spur of the moment, this is not an instantaneous process, and does take some review time on Google’s part, as well as some time on yours to set up. Leave yourself a few hours to get it all figured out.

Note: Free WordPress-blog accounts (on WordPress’ on server/site) do not support placing AdSense ads.  You would have to move the back-end PHP files and install them on your own server.  Luckily, there is a forwarding option if you want to keep your traffic (though SEO rank may not transfer) and also do domain mapping, I believe, so that you can keep forwarding from individual blogs.

Stay tuned for my test of Google AdSense ads on this blog.  Here’s my first attempt elsewhere:  LifeTrain, LLC‘s Resume Blog: When Should I Use An Objective On My Resume?.

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