In my last post, I challenged users to search for Google on Google, and see what they found.
The answer, the top result (at least when I did it) was actually Google’s official blog. If you want to stay on top of future developments, one might think that you’d start there.

But is that assumption correct?

I just did a search on Google for “Yahoo,” and the requisite reverse search on Yahoo for “Google.” You know what I found? I found that on both search engines, neither one actually gave news about itself, but each one gave news about the other one.

Sounds like the old addage is true—your enemies know more about you than you do…”No news is good news,” must be the rationale.

So if you’re looking for news, search Yahoo or Google (who control most of the search-market share right now)…

except if you’re searching for Yahoo or Google themselves.  (Then use a competitor.)

What do you think about that?  Well, I think it shows how quickly information outdates itself on the internet.  A second search found that Google does have news about itself now—Google does, but Yahoo doesn’t (and now not for Google either.)  It makes me wonder if this has something to do with Google’s slogan: Don’t be evil.  (Did that clue into my post before I wrote it?)

This does beg the question, how much reliable information will you get from someone talking about themself? …or a search engine searching itself?  Would it be better to search for information on one person, from a different point of view?

By the time this goes live (and/or by the time you’re reading this) things may be even more different—even more different than today, or five seconds ago, or whatever—but the basic facts remain the same.  The best source for an unbiased opinion is a disinterested bystander—but where do you find that?

Not to leave us on a solutionless down-note, let’s consider what other possibilities may be out there…maybe a search driven by human agents, but more on that later.  (Or is that what Yahoo and Google really are?)

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