Tag Archive: Social media


I saw this yesterday: Matt Bailey talks about web traffic analysis.

YouTube – Marketing Talks at Google presents Matt Bailey.

He suggests moving up the ladder from data to information to knowledge, by using segmentation and human understanding, along with a good dose of further raw data.

Flavors.Me diagramA solution for small businesses and the personal brandflavors.me? This personal gateway is a single hub for your social media accounts—Twitter, Facebook, Flickr and more, all displayed in a single page, labelled and branded the way you want it.

As more and more businesses are opening up to the idea of using the Internet, its usually social media—the new path of least resistance—that becomes the first place they’ll start.  Often times companies will be more likely to have Facebook pages or Myspace accounts before they’ll have an actual “official” webpage: one thing that builds on this is the fact that the companies out there that are starting often will begin with something like a Facebook page, simply because this is easier than hiring an XHTML, CSS, JavaScript and Design expert to put together a full-on site.

What this means is that information on Facebook and social media sites is often more likely to be accurate and up to date, than “official news” displayed in (print and even) web. Flavors.me comes forward as a place to aggregate that all into a single customizable front-page, and aggregate all that disparate social sharing (like videos, photos, text updates and more) and then put them together, basically as a (or rather the new breed of) official web-page.

So take a look.  There is a rather inspiring gallery of Flavors on their website that include a number of personal/professional and even a few business entries.  One that caught my eye, was a small restaurant from Toronto that was sharing their menu online as well as updates to their ongoing business life and creative cook-ups.  The restaurant was located in my hometown, and as such, their social media was quite effective—my wife and I have decided to try to visit them next time we’re up that way.

Feel free to leave me comments on my blog with ideas for things you’d like to see articles about, things that are trending or other related points or facets that you are curious about.  Do you have questions about things?  Or technology things that don’t make sense to you —?  Or don’t understand and have questions about—?

Let me look into things for you—so feel free to ask!Questions?

MY QUEST IS COMPLETED!

WordPress bloggers, read on: The quest to which I refer is that of a long-standing desire to find a simple way to on-the-spottishly grab some sort of webpage, or whatever cool new thing I came across and quickly throw it into a spot where I could grab it later.  Though I had known about and explored social bookmarking, including a somewhat (but little) used del.ico.us account, I still found myself looking for something more.

That something would be later evolved, in part, into this blog.  Thus the part of the quest that involved storing and sharing the information was then done.
The full-on mission objective that I’m talking about is this: I wanted to have a way to handle all the cool-new things that we were finding online and record, save, store and share them.  The problem with learning so much is that you have to save it, remember it—that’s our job as human beings—we our responsible to remember things that are important.  It’s one of those rare human gifts, perhaps setting us apart from animals and inanimate objects moreso than walking upright, using fire, or any other technology—we are perhaps the only instrument by which a serious, detailed record of the past is imposed on the Universe…

But perhaps a wax philosophic.  I do!

So, anyways, the point of this blog was to save things—save information, and then share them with others, and all the good things that come along with that.  The question then is, now that I have all these things shared, how do I quickly harvest all this low-hanging fruit that I am constantly coming across?

Here’s the solution: the “Press This” button or “add-on” or whatever it’s called.  Apparently, it’s a little do-dad that you can download from the WordPress site, assuming then that you have a WordPress blog and you are using it to keep track of, and share interesting things that may have related how-to sites, wikis, news articles, video-sharing streams, or what-have you online.  Now, if you are, this is a good thing for you to use.

The WordPress how-to site describes it like so:

Use Press This to clip text, images and videos from any web page. Then edit and add more straight from Press This before you save or publish it in a post on your site.

But  more-to-the-point, let me describe it as this: a quick way to grab the “low-hanging fruit” and throw them back into the “blog on this later bin.”  Very cool, and probably obvious—yet, I’m a bit skeptical as to whether or not most people knew about this.  Of course, there were always social-bookmarking toolbar buttons for your browser (which is what this highly resembles) but…nevertheless, this fits well, hand-in-glove, in-fact, with the whole idea of find, save, share.

Facebook logo

Image via Wikipedia

6 Career-Killing Facebook Mistakes – Investopedia Slideshows.

Heard things about Facebook and how it can damage your career search?  Maybe you have…but have you heard specifically what to avoid?  Here are six things to avoid doing that you don’t want to do with your social media accounts.

Yesterday’s post featured a claim that Google-use had been overtaken by Facebooking time.  In other words, the users who search on Google are spending less time doing that than the users of Facebook are spending on that favorite social-media service.

Think about what Facebook hosts already, things primarily that used to be available only elsewhere on the internet:

  • Instant Messaging: With Facebook-chat, one can always catch up with friends online
  • E-mail: Facebook Messages allow one to communicate with one another just like you would with (old-fashioned?) e-mail.  User-to-user long-form messaging is what that’s all about.
  • Content: Growing numbers of Facebook pages/groups are starting to be the go-to options for businesses, even before they have their own professional webpages. Having so many users and contacts all right there to plug in to whatever cause, venture or endeavor you’re doing is just too tempting—especially when compared with the work necessary to get a regular website the type of traffic a Facebook page can potentially get with just a few clicks.
  • Advertising:  Sure, you can buy banner ads on the rest of the regular-old internet, but that old dinosaur (I say tongue-in-cheekly, but with an alarming edge of seriousness) is going the way of the…internet.  Why?  What gives Facebook ads a competitive edge?  Immediately available demographic data for pinpoint accuracy and market targetting.
  • Digg-style Media Sharing:  Yup, you can have…really any kind of media shared on Facebook, from video, to pictures, to text and more.
  • Games, games, games:  I’m surprised that this one didn’t blow the rest of them out of the water—or rather, I wouldn’t be surprised if this one wasn’t the number one reason that Facebook is the one-stop shop for everyone and the number one place for spending time.  Facebook games, which always bring in that social attachment, are highly addictive. FarmTown/FarmVille anyone?

I don’t think that there’s a whole lot more that needs to be said here.  I suppose the only thing that Facebook doesn’t have going for it is a good way to search the internet…oops, they have a Google built-in option for that.  I wonder if time spent using the Google plug-in to search the web (while still in the content-frame/shell of Facebook) counts as time for Google?  Probably not.

Basically, you can do anything on Facebook that you can do on the rest of the internet, but with Facebook’s dynamic social-linking engine, you can do it with your friends.

So why would you go anywhere else?

! mark in contradiction used for amboxes

Image via Wikipedia

I’ve found that with WordPress, several of my posts get assigned to the wrong date.  Let me explain that my goal is to have a post out every day (calendar date) to increase traffic (though probably it’s just as important to get posts out at times during the day when they can be read and picked up by the majority of people) as well as to create a track-record, verifiable and searchable online of what I have posted online, with the goal of having a demonstrable track-record of research and passing along information in the industry.

Here’s what I’ve found—in order to stretch myself to get something online everyday, I have several times found myself making the effort to put a post out minutes to midnight, and even if I do—something interesting happens… Despite having been recorded immediately as posted on the desired day, I found returning to my blog, that it was actually recorded on the subsequent day, a sad (for me) disruption of my track record.

So, if you want to be safe, post your stuff well before the clock ticks over to the next day.  (Do this more than just a few minutes ahead.)

Looks like the WordPress development community has come up with some easy to use back-end engine functionality —to create easy social-media / repost, “sharing buttons” on their blogs.

If I did this right you should be seeing them at the bottom of this [post.  THis is a quick and easy way for you to repost, e-mail, “digg” or Facebook posts you like.

However, as I’ve read elsewhere, and as would make sense, this really is no alternative to having great content—really good things to say—that doesn’t have anything to do with what buttons you make available.  If people like something, they won’t bother looking for your buttons, I can imagine, but will post it the old-fashioned way.  That’s what I did…but no sense making it harder on people to share either.

 

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